Part 1.1: Introduction
– Examples that illustrate how marketing has continued to change and evolve over time.
– How competition impacts the dynamic landscape of marketing.
– Explore some useful marketing tools and frameworks (the 3Cs, SWOT framework, and PEST analysis)
Part 1.3: The Changing Nature of Marketing
A. Real-time Marketing
1. Definition:
+ In traditional marketing (60s – 70s), it took several months to release the marketing campaign to the market (from brainstorming to releasing).
+ Now, in real-time marketing, we do everything might be within hours, so you can take the advantage of events that happen in real time, unnescessary to have long time spans on them.
2. Examples:
– Incident: Bending of iPhone in the pocket –> KitKat takes that to make Ad: “It’s OK for us bending”.
– Incident: Out of power in New Orleans Super Bowl, and people realize that they can’t do much thing…
View original post 358 more words
Duck Lab 